Książka  

FOLDING PATTERNS

FOR DISPLAY & PUBLICITY+ CD-Rom

Książka zawiera gotowe projekty (wzory layout):
- składane standy reklamowe (tekturowe, pcv, itp.)
- ekspozytory/ display’e POS, POP up
- opakowania
- mini stojaki na ulotki
- nietypowe foldery, teczki, koperty
- ciekawe formy zaproszeń, wizytówek, bookletów, itp.
- inne formy wspierające rolę promocji, retail

 

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.

FOLDING PATTERNS FOR DISPLAY AND PUBLICITY is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.


Series: Agile Rabbit Editions
Paperback: 424 pages + CD-ROM with templates
Publisher: Pepin Press; Pap/Cdr edition  
Language: multi
ISBN-10: 905[zasłonięte]0408
ISBN-13: 978-[zasłonięte][zasłonięte]76804
Product Dimensions: 18x18 cm