en-bs AULETTA : GOOGLED END OF THE WORLD AS WE KNO

04-03-2012, 16:40
Aukcja w czasie sprawdzania nie była zakończona.

Cena kup teraz: 20 zł

Użytkownik engbooks1

numer aukcji: 2119123802

Miejscowość Poznań

Koniec: 14-03-2012 14:48:53

Dodatkowe informacje:
Stan: Używany
Okładka: miękka
Rok wydania (xxxx): 2010

KEN AULETTA

GOOGLED: THE END OF THE WORLD AS WE KNOW IT

DANE TECHNICZNE (STK 8)
oprawa: miekka
liczba stron: 384
stan: bardzo dobry --

OPIS KSIĄŻKI:

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company’s founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it’s forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of ‘new’ and ‘old’ media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.