The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market
Michael Treacy, Fred Wiersema

Addison-Weasley Publishing USA 1995

stan dobry

str. 208

format 16 x 24 cm

waga 490 g

How is it that some companies are rewriting the rules of competition in their markets, setting wholly new standards of quality, innovation and customer service? What sets these companies apart? The answers can be found in this book from the same consulting firm that brought you business reengineering. This work presents a deceptively simple thesis: that successful companies - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline" - best total cost, best product, or best total solution - and literally build their organization around it. Through detailed case studies and step-by-step guidance, the authors show how to implement this new approach to business.