Marketing Communications
Colin J. Coulson-Thomas

Heinemann Professional Publishing Oxford 1990

stan dobry plus

str. 339

format 15,5 x 23,5 cm

waga 565 g

The purpose of this book is to give the reader a knowledge of the routes and methods by which a business communicates with its market and the ways in which such routes and methods may be evaluated. Since marketing is above all a communication activity, a knowledge of the nature of communication will also help the marketor to understand better his or her won organization and the way effective marketing is achieved.